I started McQuaid & Company in 2013 with $17,000 and a Naples market that didn’t need another brokerage. I grew it to 46 agents and more than $2 billion in closed sales before merging with SERHANT. What I built wasn’t a sales machine. It was a company with a culture, a standard, and a reputation …
It’s June 2026. The spring market is wrapping up. Some of you closed strong. A lot of you didn’t and now you’re staring down the second half of the year with a pipeline that’s thinner than your January goals ever accounted for. You’re busy. I know you’re busy. That’s actually part of the problem. This …
Let me describe someone you probably know. They post every day. Listings. Sold signs. Coffee with a caption. They hired someone to manage their content. They invested in a ring light. Six months later, their engagement is up. Their pipeline is not. Here’s what nobody has told them: they don’t have a social media problem. …
What Real Estate Agents Get Wrong About Social Media (And What to Do Instead) Read More »
After 22+ years in this business, including inside one of the most marketing-forward brokerages in the country, I can tell you exactly why listings fail. It’s not the price. It’s not the location. It’s that the marketing disappears from a buyer’s memory before they’ve scrolled to the next property. Forgettable isn’t a minor problem. It …
Your Listing Isn’t Failing Because of the Market Read More »
Let me be direct with you: if your open house strategy is “unlock the door, set out some cookies, and hope for the best,” you’re leaving money on the table. And your buyers? They already know everything you’re about to show them. They’ve seen the photos, toured the virtual walkthrough, and bookmarked the listing on …
Let’s be honest: most real estate marketing feels transactional. But February? February gives you permission to tap into something deeper, the emotional connection that actually drives home-buying decisions. Here’s what research tells us: buyers form their strongest impressions within the first 10 seconds of seeing a property. And once they “fall in love,” logic takes …
Love Notes to Your Listings: February Marketing That Sells Read More »
In today’s competitive real estate market, event planning doesn’t require a massive budget to deliver impressive results. Smart business marketing through community engagement creates lasting client relationships and generates referrals without overspending. The secret? Focus on authentic connections over expensive productions. Real estate agents and brokers can create engaging business events that drive community engagement …
Walking through our local farmers market last weekend, basket in hand filled with fresh flowers and veggies, I had one of those “aha” moments that I just had to share with you. While spring is already in full bloom here in Naples (one of the perks of Florida living!), I know many of you are …
As real estate professionals, we’re all looking for ways to stand out in an increasingly competitive market. I’ve found that one of the most powerful ways to differentiate yourself isn’t just through your listings or your marketing—it’s through creating memorable experiences that engage all five senses. When I founded McQuaid & Company, I made a …
Creating Memorable Client Experiences Through the Five Senses Read More »