It’s June 2026. The spring market is wrapping up. Some of you closed strong. A lot of you didn’t and now you’re staring down the second half of the year with a pipeline that’s thinner than your January goals ever accounted for. You’re busy. I know you’re busy. That’s actually part of the problem. This …
Let me describe someone you probably know. They post every day. Listings. Sold signs. Coffee with a caption. They hired someone to manage their content. They invested in a ring light. Six months later, their engagement is up. Their pipeline is not. Here’s what nobody has told them: they don’t have a social media problem. …
What Real Estate Agents Get Wrong About Social Media (And What to Do Instead) Read More »
The questions hitting my inbox right now are not new. “Is this the worst market you’ve seen?” “Should I be worried about the NAR changes?” “Do you think rates are going to kill the next two years?” I’ve heard versions of these questions through 2008, through COVID, through every rate spike and inventory swing in …
The Agents Who Survive Every Market Shift Have One Thing in Common Read More »
Walking through our local farmers market last weekend, basket in hand filled with fresh flowers and veggies, I had one of those “aha” moments that I just had to share with you. While spring is already in full bloom here in Naples (one of the perks of Florida living!), I know many of you are …