Walking through our local farmers market last weekend, basket in hand filled with fresh flowers and veggies, I had one of those “aha” moments that I just had to share with you.
While spring is already in full bloom here in Naples (one of the perks of Florida living!), I know many of you are just beginning to see those first signs of the season in your markets. Whether your trees are fully leafed out or you’re still waiting for those first crocuses to appear, the seasonal shift brings with it a calendar bursting with community events, outdoor markets, and local festivals. While most people see these as fun weekend activities (and they absolutely are!), I’ve discovered they’re also goldmines for authentic connection and relationship building in our business.
Why Community Events Matter More Than You Think
Years ago, when I was building my business from scratch with just $17,000 to my name, I couldn’t afford traditional advertising channels. Instead of seeing this as a limitation, I got creative and began showing up consistently at local events.
At first, I wasn’t “working” these events—I was simply being present, enjoying conversations, and building genuine relationships. What surprised me was how naturally these connections translated into business relationships. People who met me in those relaxed settings remembered me when they needed real estate services.
My Spring “Connection Strategy”
This season, I’m being intentional about my community presence. Here’s my approach:
- Choose events aligned with your authentic interests
Nothing feels more awkward than trying to network at an event you genuinely don’t enjoy. I love our local stone crab festival, art shows, and farmers markets—so those are where I shine! When you’re truly enjoying yourself, meaningful connections happen organically. - Wear something memorable (but appropriate)
You know my love for a red dress! Having a signature style helps people remember you. Whether it’s a specific color, accessory, or style, consistency creates recognition. - Listen more than you speak
At a recent spring garden tour, I met a couple who mentioned they’d been in their home for 38 years. Instead of immediately handing them my card, I asked questions about their experience in the neighborhood and what changes they’d seen. That conversation naturally led to them asking what I do—and sharing they were finally considering downsizing. - Create a unique follow-up system
After meeting someone at an event, I send a handwritten note referencing our specific conversation. For the gardening couple, I included seeds from my favorite flowers as a thoughtful touch. These personalized gestures create lasting impressions that digital communication simply can’t match. - Host or sponsor strategically
If your budget allows, consider sponsoring an event booth or hosting a small gathering. Years ago, I organized a simple “Rockin’ on the Bay” concert series that grew beyond my wildest dreams and put our brand front and center in the community’s mind.
Events Worth Exploring This Season
While every community is different, here are some spring events that typically offer excellent connecting opportunities:
- Farmers markets (arrive early for the best conversations with vendors and regulars)
- Garden tours and plant sales
- Spring art walks and craft fairs
- Local food festivals
- Earth Day celebrations
- Community clean-up days (working alongside neighbors creates instant bonds)
- Outdoor concert series
- Charity fundraising events
Remember, the goal isn’t to collect business cards or push your services—it’s to become a recognized, trusted member of your community. The business follows naturally when people connect your face with a positive experience.
Don’t forget to take photos while you’re out and about! Sharing authentic moments from community events on your social media reminds your network that you’re not just in the real estate business—you’re in the community-building business.
