Picture this: You walk into two different real estate offices. The first has fluorescent lighting, beige walls, and everyone sitting at identical desks staring at their computers. The second has natural light streaming through large windows, colorful artwork on the walls, the sound of upbeat music, and agents collaborating around a coffee bar while others …
Because the best gifts aren’t just wrapped in beautiful paper; they’re wrapped in genuine appreciation and strategic thinking. Let me ask you something: When was the last time you received a gift that made you smile so big your cheeks hurt? You know the feeling: that warm, fuzzy moment when someone clearly put thought into …
You know what I’ve learned in my 21+ years in this business? The agents and brokers who truly THRIVE aren’t just the ones with the best listings or the slickest marketing (though those help!). They’re the ones who’ve built an incredible support network around them: a dream team of mentors, collaborators, and cheerleaders who lift …
As we head into this gorgeous fall season, I want to share some game-changing insights about creating marketing campaigns that don’t just get noticed—they get remembered. Because here’s the truth: in a world where there are over 8,000 realtors in Naples alone and 200,000 in Florida, if you’re not standing out, you’re blending in. And …
Creating Fall Marketing Campaigns That Stand Out Read More »
Picture this: It’s 2013, I’ve just launched McQuaid & Company with $17,000 and a dream, and I’m working around the clock to keep the lights on. I’m stressed, exhausted, and frankly, not the leader my team deserved. I thought pushing harder was the answer. I was wrong. Here’s what I discovered: You can’t pour from …
Incorporating Wellness into Business Leadership: Your Success Depends on It Read More »
Let me tell you something that might sound a little woo-woo at first, but stick with me because this is going to change how you think about leading your team and running your business. We’re talking about gratitude, and before you roll your eyes thinking this is just another feel-good blog post, let me share …
Let’s talk about something that can make or break your business: presentations. You know, those make-or-break moments when you’re sitting across from potential clients, your heart’s racing a little (or a lot!), and you’ve got one shot to show them why you’re THE agent they need to work with. I’ve been on both sides of …
Creating Memorable Business Presentations: How to Win Every Listing Like a Superstar Read More »
When the temperatures rise and the days get longer, I’ve noticed something happens in our industry. While everyone’s heading to the beach, traditional marketing efforts often take a dip. Email open rates decline, social media engagement wanes, and it becomes increasingly difficult to capture attention when everyone’s soaking up the sunshine. But here’s the thing …
Summer Marketing Strategies: Standing Out When Everyone’s Outside Read More »
When I founded McQuaid & Company (now Serhant SWFL), I knew that success wouldn’t just come from selling properties or closing deals. The true foundation of a thriving business comes from creating a culture where people feel valued, inspired, and genuinely cared for. Over the years, I’ve seen firsthand how leading with heart transforms not …
Leading with Heart: Building a Culture of Care in Your Business Read More »