As we head into this gorgeous fall season, I want to share some game-changing insights about creating marketing campaigns that don’t just get noticed—they get remembered. Because here’s the truth: in a world where there are over 8,000 realtors in Naples alone and 200,000 in Florida, if you’re not standing out, you’re blending in. And …
Creating Fall Marketing Campaigns That Stand Out Read More »
Picture this: It’s 2013, I’ve just launched McQuaid & Company with $17,000 and a dream, and I’m working around the clock to keep the lights on. I’m stressed, exhausted, and frankly, not the leader my team deserved. I thought pushing harder was the answer. I was wrong. Here’s what I discovered: You can’t pour from …
Incorporating Wellness into Business Leadership: Your Success Depends on It Read More »
Let me tell you something that might sound a little woo-woo at first, but stick with me because this is going to change how you think about leading your team and running your business. We’re talking about gratitude, and before you roll your eyes thinking this is just another feel-good blog post, let me share …
Let’s talk about something that can make or break your business: presentations. You know, those make-or-break moments when you’re sitting across from potential clients, your heart’s racing a little (or a lot!), and you’ve got one shot to show them why you’re THE agent they need to work with. I’ve been on both sides of …
Creating Memorable Business Presentations: How to Win Every Listing Like a Superstar Read More »
When the temperatures rise and the days get longer, I’ve noticed something happens in our industry. While everyone’s heading to the beach, traditional marketing efforts often take a dip. Email open rates decline, social media engagement wanes, and it becomes increasingly difficult to capture attention when everyone’s soaking up the sunshine. But here’s the thing …
Summer Marketing Strategies: Standing Out When Everyone’s Outside Read More »
When I founded McQuaid & Company (now Serhant SWFL), I knew that success wouldn’t just come from selling properties or closing deals. The true foundation of a thriving business comes from creating a culture where people feel valued, inspired, and genuinely cared for. Over the years, I’ve seen firsthand how leading with heart transforms not …
Leading with Heart: Building a Culture of Care in Your Business Read More »
Walking through our local farmers market last weekend, basket in hand filled with fresh flowers and veggies, I had one of those “aha” moments that I just had to share with you. While spring is already in full bloom here in Naples (one of the perks of Florida living!), I know many of you are …
As real estate professionals, we’re all looking for ways to stand out in an increasingly competitive market. I’ve found that one of the most powerful ways to differentiate yourself isn’t just through your listings or your marketing—it’s through creating memorable experiences that engage all five senses. When I founded McQuaid & Company, I made a …
Creating Memorable Client Experiences Through the Five Senses Read More »
There’s an old saying that how you start your day determines how you’ll finish it. As a real estate professional, I’ve found this to be absolutely true. Those precious morning hours have become my secret weapon for achieving success – not just in business, but in my overall well-being. Today, I want to share morning …
Morning Rituals of Successful Entrepreneurs: How I Start My Day to Win in Real Estate Read More »